🚧🧑‍🎓📚

This is a new section, having just completed my doctorate from Syracuse University.  Go Orange!

I've received a lot of requests from colleagues and friends to consume various parts of my research in audio or other interactive formats.  First up, will be an audio version that I'll make available as an RSS feed (to be consumed in the podcast player of your choice). 

Other ideas are on the list.  For now, some introductory details are below!

Though years in the making, my recently completed thesis feels 🎯 for this particular moment: 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝘆𝗰𝗹𝗲𝘀, 𝗔𝗜, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗣𝗼𝘄𝗲𝗿. I took great care  to frame today’s rapid AI adoption as just one phase along a decades-long diffusion cycle, with societal implications well beyond advertising.

Five practitioner themes emerged from 1,000+ codes and 100+ transcripts across ad tech product launches, regulatory filings, earnings calls, competitive positioning, etc.  The distillation results in an accessible toolkit, useful in the analysis of strategic implications, trajectories, and tradeoffs in an increasingly AI-powered landscape.

I also offer three scholarly contributions aimed at extending how academic frameworks consider innovation cycles moving forward in the AI era.