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Welcome 👋

A BIT ABoUT MY WORK, which is generally at the intersection of media 🎥, technology 💻, & publishers 🗞

I'm the Chief Business Officer at OpenAP. We are an awesome team in the advanced TV advertising space 📺.

Check out a recent interview in NYC during Ad Week about TV versus digital advertising.

I also recently discussed some of our integrations in a Beet TV video interview with a focus on unifying traditional and connected television.

In October 2022, Snowflake's venture arm invested in OpenAP (Variety, AdExchanger, VentureBeat).

In early 2022, we announced that Discovery Inc. made an equity investment in OpenAP, joining other major TV publishers including NBCUniversal, Paramount, and FOX.

In December 2021, we announced the launch of XPm, a measurement framework backed by national TV publishers to help facilitate an open and independent measurement ecosystem. Here is some of the coverage in Variety, AdWeek, & AdAge, to pick a few.

We are backed by the largest TV networks in the US and are doing some really interesting work. Have a 👀 at some of the other things we are up to.

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Previously, I was one of the first to join Nativo. Our work was covered in places like TechCrunch and The Wall Street Journal. I wrote a bit about publishers and websites in Digiday.

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My first job after graduate school was in advertising technology at TrueX, which was eventually acquired by Fox💰. I was interviewed by a few publications on the project I am most proud of from my time there.

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❤️ +💡+ 🧠 = Audio Projects

This journey began in 2015 and is still underway. Select (side project) product launches:

Voicebox - assemble messages from groups around a common theme into a temporary voicemail box. Try it for 🎂 🥳 🎁. Launched this version in early quarantine. Every recipient so far has absolutely loved it.

VAMA - voice + ask me anything. Audio Q&A made fun and simple for friends, family & fans. I haven't made it to the "fans" part yet, but that's the vision. Currently iterating based on feedback from friends & family. Next version coming soon 🛠️ ⏳ 🚧.

Hearicle - articles read by real people, so you can listen on the go 🔊 🎧 🎙️. What a great learning experience, from coding classes to manually hiring voice actors on craigslist (and everything in between).

Welcome 👋

Welcome 👋

A BIT ABoUT MY WORK, which is generally at the intersection of media 🎥, technology 💻, & publishers 🗞

@chrislorusso

drop me a line 📧